Forma
Band Identity, 2009
Three-piece group Forma creates sprawling, experimental, minimalist works with electric organ, monosynths, electric monochord and drums with influences like Kraftwerk, Terry Riley, Sun Ra and Erik Satie. This custom typeface and visual treatment is in development for web and print applications.
more: identity
The Square Project
Eco-Fashion Blog, 2009
Designer Tara St. James was embarking on a new fashion project leading up to New York Fashion Week—a conceptual line of clothing based entirely on fabric cut into squares. She wanted to document and share her process and raise funds online.
I designed and built a custom Wordpress template for her to do just that, with calendar navigation, slideshows, an automatic countdown and links to her Kickstarter fundraising page, Twitter page, and Etsy store.
(logo provided)
more: web
Timothy O'Connell
Photographer Identity, 2009
Tim O'Connell is a book editor, sushi chef and emerging photographer. His online portfolio required a clean template to showcase different styles and formats, as well as be easy to update for Tim.
The apostrophe in his last name becomes the iconic mark by which he can be remembered across industries.
Custom template design using Indexhibit CMS.
W Magazine
Brochure, 2007
For their special Jewelry & Watch Issue, luxury fashion and lifestyle magazine W’s sales team needed a brochure that would position them at the forefront of this category’s editorial coverage. Choosing the best and boldest of the editorial photography along with a tri-fold layout
and contrasting black, white and neutrals made a confident and daring statement while
staying chic and organized.
more: print
Nike
Multimedia News Release, 2009
Nike needed to release footage of its NikeNYC event by 8am the next day, and also wanted to increase exposure not only through traditional media but also to high-profile blogs. Tracking distribution of media assets was a top priority.
Working with MagicBullet Media, we proposed a video widget be part of the release, which came with easy embed-and-share functionality for non-technical bloggers, as well as built-in tracking and distribution stats for Nike's PR team. A custom, Nike branded player was designed to go along with the site, and appeared as an option alongside broadcast quality downloads and hi-res photography.
more: web
Nylon Magazine
Brochures, 2006
Separate presentations were created for both women's and men's Nylon titles, reflecting the spirit of the books while highlighting demographic information.
more: print
A.I.Friedman
Catalog, 2009
Complete redesign of the popular A.I.Friedman catalog to make it easier to navigate, easier to read, and with a new InDesign template, easier to layout thousands of SKUs on tight turnarounds.
more: print
